How to Boost Website Traffic with SEO in Competitive Markets
Target Long-Tail Keywords
In competitive markets, ranking for broad keywords can be challenging. Instead, focus on long-tail keywords that are more specific and less competitive.
Identify Niche Keywords: Long-tail keywords typically have lower search volume, but they also have higher intent. For example, instead of targeting “digital marketing,” use “digital marketing services for small businesses in Sydney.”
Answer Specific Questions: Use keyword research tools to find questions that your audience is asking, and create content that answers those queries in detail.
Long-tail keywords may attract less traffic, but they are more targeted and can lead to higher conversion rates. Read more on how to find and use long-tail keywords effectively.